Social Media & Content Strategy Portfolio

Content that
compounds.
Results that
stick.

Three years. Six platforms. 86 transactions influenced for a real estate team — with zero paid ads. This is what systematic social media management looks like when it's built to compound, not campaign.

See the Case Study View Skills & Tools
0×
LinkedIn audience growth
512 → 7,700+ followers
0
Transactions influenced
3 years, zero paid ads
2×
ICON awards
Consecutive, eXp Realty
0%
Video audience growth
Facebook YoY, >1 min watch
Featured Case Study

Alpine Legacy — eXp Realty CO

A 3-year embedded SMM engagement that rebuilt a real estate team's entire digital identity across six platforms — and let it compound into back-to-back ICON awards.

Dec 2022 — Nov 2025

From a near-invisible digital footprint to 2× ICON.

Alpine Legacy had inconsistent presence across every platform — 512-follower LinkedIn, underperforming Facebook video, untouched Instagram, and no GBP strategy. The brief: rebuild the full digital identity from scratch and let it compound without paid ads or posting chaos.

2022
Full baseline audit — 6 platforms
SWOT across LinkedIn, Facebook, Instagram, YouTube, GBP. Identified gaps: no brand coherence, low video strategy, 512 LinkedIn connections, 225 IG followers, no YouTube channel setup.
2023
Full rebuild — content systems deployed
52-week content calendar authored. LinkedIn daily connection cadence (20/day) launched. Reels strategy deployed. Property landing pages built in KVCore + Luxury Presence with MailChimp email sequences. GBP activated.
2024
Compounding — ICON Year 2
FB video watch-time up 181.3% YoY. Reels reaching 95.1% non-follower audiences. 15% YoY community engagement growth, 25% lead generation increase. Second consecutive ICON secured.
2025
Authority compounded — 7,700+ LinkedIn
LinkedIn audience reaches 7,700+ from 512 baseline. 86 total transactions influenced over the engagement. Zero paid ad spend across all 3 years.
4→38
Transactions · Year One
850% increase. First ICON.
28
Transactions · Year Two
Second consecutive ICON.
30%
Team output efficiency
Directing agents, YoY.
$0
Paid ad spend
All outcomes organic.

The engagement wasn't about posting more — it was about posting smarter. Every platform served a specific role: LinkedIn for authority, short-form video for discovery, GBP for search-intent capture, email sequences for lead nurture.

All content was ghostwritten to match Sam's authentic voice. A structured brand voice intake system was built first — then used consistently for three years. The result: a presence that felt genuinely human and performed in analytics.

Platform Results

Six platforms. One coherent system.

Each platform was treated as a different tool with a specific job — not replicated content pushed everywhere.

LinkedIn — Personal
15×
512 → 7,700+ followers over 3 years. 20 daily connection requests, authority content cadence, engagement strategy, and brand voice consistency rebuilt Sam's professional presence from near-zero.
Facebook
181%
Video watch-time audience growth YoY (viewers >1 min). Highest single video: 2,500 organic views. Reels effectiveness: 95.1% of views from new audiences — 1,192 non-follower views.
Instagram
95%
New-audience reach via Reels. Platform rebuilt from an inconsistent baseline: no bio link, no story highlights, no Reels strategy. All resolved in the first-quarter rebuild.
Google Business Profile
40–60%
Increase in profile visibility and local search discovery. Weekly post cadence, review velocity strategy, and category alignment built from scratch.
Email & Landing Pages
Full
Property landing pages built inside KVCore and Luxury Presence. MailChimp email sequences designed and deployed for listing promotion and lead nurture flows.
YouTube
Setup
Full channel setup from scratch: branded banner, channel trailer, About page with SEO-optimized area coverage, playlist architecture, and Shorts strategy documented and deployed.
AI-Augmented Workflows

I use AI as a force multiplier — not a shortcut.

Intermediate Practitioner

I work with AI tools daily — across research, drafting, ideation, and workflow design. My proficiency sits at a working intermediate level: I'm past the prompt-and-paste stage, but I'm not writing model code or fine-tuning. What I can do is build functional custom AI setups — custom GPTs, structured prompt systems, and multi-tool workflows — and use them to produce real output faster than a manual workflow would.

In practice, this means: a first draft is never the starting point. AI handles the blank page. I handle judgment, voice, and strategy.

Draft
Ghostwriting acceleration
AI generates first drafts calibrated to a documented brand voice. I refine, inject authenticity, and approve. Reduces writing time by 50–70% without sacrificing tone consistency.
Ideate
Content ideation & angle generation
Use AI to rapidly generate post angles, hooks, and content series ideas — then filter for brand fit and audience relevance. Replaces 2-hour ideation sessions with 15-minute sprints.
Research
Audience & competitive research
Multi-tool research stack: Perplexity for current-state web research, Claude for synthesis and analysis, ChatGPT for audience persona development and positioning language.
Build
Custom AI configurations
Built and deployed custom GPTs and Claude Projects with role-specific instructions, tone guidelines, and context libraries — turning general AI into client-specific content tools.
Daily AI Stack
Claude
Long-form drafting, strategy synthesis, brand voice work, and custom Project setups for client-specific content pipelines.
ChatGPT
Custom GPT builds, persona development, caption and copy ideation, and rapid content variation generation.
Gemini
Google Workspace integration, document-level drafting, and cross-referencing with Drive assets in live workflows.
Perplexity
Real-time web research, competitive intelligence, trend monitoring, and sourced fact-checking for content strategy.
Copilot
Microsoft 365 integration — editing, summarizing, and restructuring documents and presentations inside existing workflows.
Manus
Agentic task execution — multi-step research and content generation flows that run with minimal manual intervention.
Capabilities

Skills & Tools

Built across real client work — not theoretical frameworks.

Content Strategy & Planning
95
LinkedIn Growth & Management
92
Facebook & Instagram SMM
88
Ghostwriting & Brand Voice
90
Short-Form Video Strategy
85
Social Analytics & Reporting
82
AI-Augmented Content Workflows
85
Email Marketing & Landing Pages
80
Google Business Profile
78
Platforms & Tools
LinkedIn Meta Business Suite Instagram YouTube Studio Google Business Profile KVCore Luxury Presence MailChimp Canva CapCut Asana Google Workspace Microsoft 365 GitHub Meta Insights LinkedIn Analytics
AI Tools
Claude ChatGPT Gemini Perplexity Microsoft Copilot Manus Custom GPTs Claude Projects
Industries
Real Estate B2B Services Personal Brand DTC / Telehealth Professional Services
Strategy Deliverables

Work that proves the thinking.

Every deliverable below was created from scratch for a real client engagement — researched, written, and implemented.

01
Audit · Strategy
Full Platform SWOT Audit — Alpine Legacy

SWOT analysis across LinkedIn (personal + company), Facebook, Instagram, YouTube, and GBP at onboarding. Identified platform-specific weaknesses, competitive threats, and opportunity maps that became the strategic roadmap for the entire 3-year engagement.

Multi-platformCompetitive analysisOpportunity mapping
02
Content Planning
52-Week Editorial Content Calendar

Full-year, week-by-week content calendar spanning LinkedIn, Facebook, Instagram, YouTube, and email. Tied seasonal events to platform-native formats — video tours, Story series, LinkedIn carousels, email drops — with weekly CTAs and promotional hooks built in.

Cross-platformSeasonal strategy52-week scope
03
Ghostwriting · Brand Voice
Brand Voice Intake System + Social Media Blueprint

Built a structured brand voice extraction process to codify the founder's tone, vocabulary, and content posture. Used this as the foundation for a Social Media Strategy Blueprint 2.0 — an operational document defining content pillars, format rules, and engagement frameworks that ran for three years.

Brand voice systemOperational docsGhostwritten 3 years
04
Email · Landing Pages
Property Landing Pages & Email Sequences

Designed and built property-specific landing pages inside KVCore and Luxury Presence platforms. Built MailChimp email sequences for listing promotion and lead nurture — writing copy, structuring flows, and managing deployment as part of the full content function owned independently for three years.

KVCoreLuxury PresenceMailChimpLead nurture
The Operator
Jp Imperial
@jpimperial
Jp Imperial
SMM · Content Strategist · AI Practitioner

I'm a social media manager and content strategist based in Metro Manila, Philippines, with 3+ years of embedded client work managing multi-platform social presence for real estate professionals in North America.

My approach is systems over campaigns — I build content architectures that compound over time rather than chase short-term spikes. Every platform I manage has a specific role in the trust funnel. I write all content myself, ghostwriting to match the client's authentic voice through a documented brand voice framework built at the start of every engagement.

I integrate AI tools as a working part of my daily workflow — Claude, ChatGPT, Gemini, Copilot, Perplexity, and Manus — for drafting, research, ideation, and custom workflow builds. Intermediate level: I build and configure custom AI setups, not just use the default interface.

3+
Years embedded SMM
6
Platforms managed
86
Transactions influenced
$0
Paid ad dependency
Let's work together

Ready to build a presence that compounds?

If you need a social media manager who thinks in systems, writes with substance, and uses AI to work faster without cutting corners — let's talk on LinkedIn.

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